What is Marketing?

marketing, more than any other business function,deal with customers.Although we will soon explore more detailed definitions of marketing,perhaps the simplest defintion is this one:

Marketing is managing profitable customer relationship.

The twofoaled goal of marketing is to attract new customers by promising superior value and t o keep and to grow current customers by delivering satisfaction.

Wal-Mart has become the world,s largest retailer -- and the world,s largest company ---by delivering on it,s promise , Save money Live better.Apple fulfills its motto to Think Different with dazzling customer-driven innovation that captures customer imaginations and loyalty.

Sound marketing is critical to the success of every organization.Large for-profit firms such as Hindustan Unilever Limited,Proctor and Gamble,Big bazaar and Apple use marketing.

You already konw alot about marketing.It,s all around you.Marketing comes to you in the good old traditional forms.You see it in abundance of products at your nearby shopping mall & in the advertisements that fill your tv screen,spice up your magazines etc.But in the recent years marketers ahve assembled a host of new marketing approaches,everything from imaginative.Websites,Internet,Chat rooms & social networks to interactive tv & your cell phone .These new approaches aim to do more than just blast out messages to the masses.They aim to reach you directly & personally.Tday marketer,s want to become a part of your life & to enrich your experiences with their brands--to help you live their brands.

At home, at school, at where you work and where  play you see marketing in almost everything you do.Yet,there is much more to marketing than meets the customer,s casual eye.Behind it all is a massive network of people & activities competing for your attention & purchases.

Marketing Defined

What i smarketing ?Many people think of marketing only as selling & advertising . And no wonder-- every day we are bombarded with TV commercials,direct mail officer,sales calls, & email pitches.However ,selling & advertising are only the tip of the marketing icebrg.

Today,marketing must be understood not in the old sense of making a sale --telling & selling --but in the new sense of satisfying customer needs.If the marketer understands consumer needs;develops products that provide superior customer value; & prices,distributes,& promotes them effectively,these products will sell easily.in fact according to management Guru Peter Drucker , The aim of marketing is to make selling unnecessary.Selling & advertising are only part of a larger marketing mix---a set of marketing tools that work together to satisfy customer needs & build customer relationships.

Broadly defined, marketing is a social & managerial process by which individuals & organizations obtain what they need & want through creating & exchanging value with others.In a narrower business context ,marketing involves making profitable ,value-laden exchange relationships with customers.Hence,we define marketing as the process by which companies create value for customers & build strong customer relationships in order to capture value from customers in return.