Growing Share Of Customer?

Beyond simply retaiing good customers to capture customer life time value ,good customer relationship management can help marketers to help  grow share of their customer.
The share they get of the customer purchasing in their products categorized ,,thus banks want to increase share of wallet...Supermarkets & restaurants share of stomach companies want to increase.....Car Companies want to increase shae of garage.....and airlines want greater share of travel...

Building Customer Equity 

The only value your company will ever create is the value that comes from customers..the once you know and the ones you will ahve in future...With Hot customers you don,t have a business.Customer Relationship management takes long term view.Companies not only want to create profitable customer but for having customers life time by getting a larger portion of their purchasing and lif e time value.....

What is Customer Equity

Customer Equity is the total combined value of customer for the company,companies current & potential customers..Clearly, the more loyal the firm profitable the customer ,the higher the firm customer equity.