Prepare an Integrated Marketing Plan and Program?

The marketing profram builds customer relationships by transforming the marketing strategy into action.It consists of the firm,s marketing mix,the set of marketing tools the firm uses to implement its marketing strategy.

The major marketing mix tools are classified into four broad groups,called the four ps of marketing:product,price,place & promotion.

Building Customer Relationships

The first three steps in the marketing process -Understanding the marketplace & customer needs,designing a customer-driven marketing strategy, & constructing marketing programs--all lead up to the fourth and most important step: Building profitable customer relationships....

Customer Relationship Management

Customer Relationship Managemtn is perhaps the most important concept of modern marketing .Some marketers define customer relationship management narrowly as a customer data management activity ..By this definition it involves managing detailed information about individual customers & carefully managing customers ,touchpoints,.

Most marketers however,give the concept of customer relationship management a broader meaning.In this broader sense ,Customer Relationship Management is the overall process of building & maintaining profitable customer relationships by delivering superior customer value & satisfaction.It deals with all aspects of acquiring,keeping and growing customers.

Relationship Building Blocks:Customer Value & Satisfaction 

The key to building lasting customer relationships is to create superior value and satisfaction.satisfied customers are more likely to be loyal & to give the company a larger share of their business.

Customer Value

Attracting & retaining customers can be a difficult taks.customers often face a bewildering  array of products & services from which to choose a customer buys from the firms that offers the highest customer-perceived value...

Customer Satisfaction

Customer satisfaction depend on the product,s perceived performance related to a buyers expectations,if the product,s performance falls short of expectation the customer is dissatisfied .if performance matches expectation the customer is satisfied...