Capturing Value From Customers?

Building customer relationships by creating & delivering superior customer value. The final step involves capturing value in return in the form of current & future sales market share & profits by creating superior customer value the firm creates higly satisfied customers who stay loyal and buy more.this,in turn,means greater long turn return for the firm ....

Creating Customer loyalty and retention

Good Customer Relationship management creates customer delight .In turn the delighted customers remain loyan with the product and talk good with others about the company & product...........Difference in the loyalty of customers who are less satisfied somwhat are satisfied and completely satisfied.....

Companies are realizing that losing a customer means losing a whole sale ..means a chain of sale.....

Growing Share Of Customer
Beyond simply retaiing good customers to capture customer life time value ,good customer relationship management can help marketers to help  grow share of their customer.
The share they get of the customer purchasing in their products categorized ,,thus banks want to increase share of wallet...Supermarkets & restaurants share of stomach companies want to increase.....Car Companies want to increase shae of garage.....and airlines want greater share of travel...
Building Customer Equity
The only value your company will ever create is the value that comes from customers..the once you know and the ones you will ahve in future...With Hot customers you don,t have a business.Customer Relationship management takes long term view.Companies not only want to create profitable customer but for having customers life time by getting a larger portion of their purchasing and lif e time value.....
What is Customer Equity
Customer Equity is the total combined value of customer for the company,companies current & potential customers..Clearly, the more loyal the firm profitable the customer ,the higher the firm customer equity.